Morrisons has launched new Chilled Surprise Bags, giving shoppers the chance to buy around £12 worth of chilled food for approximately £6. The bags are currently available at 25 stores in the London region through the retailer's partnership with Too Good To Go.
Each bag contains a selection of surplus food, which could include dairy products, deli items, meat and seafood. Customers do not know exactly what they will receive until they collect their bag, but the products would normally cost around £12 at full price.
How the Surprise Bags work
To get a bag, customers need to download the free Too Good To Go app, search for a participating Morrisons store and reserve an available bag. They can then collect their food during the time slot shown on the app.
The new chilled option joins Morrisons' existing Bakery, Fruit & Veg, Café and Grocery Surprise Bags, which are already available through the service.
Partnership milestone
Morrisons has worked with Too Good To Go since 2019, with the partnership now operating across 495 supermarkets and selected Morrisons Daily stores nationwide. The companies say more than four million meals have been saved from going to waste since they began working together.
David Scott, corporate affairs director at Morrisons, said: "Reaching four million meals saved with Too Good To Go is a fantastic milestone, and we’re pleased to build on this progress by expanding our offer with Chilled Surprise Bags."
He added: "This gives customers even more opportunities to enjoy great-quality food for less, while helping us make the most of food that might otherwise go to waste."
Impact and expansion plans
The partnership has also helped redistribute more than £32 million worth of food over the past seven years. Morrisons said almost half of shoppers who buy a Surprise Bag go on to make another purchase in store, generating £3 million in additional spending this year.
The new Chilled Surprise Bags are currently limited to the 25 participating stores, although Morrisons has previously said it plans to expand the range to more supermarkets.
