Morrisons shoppers were surprised to see Christmas chocolate already on shelves in August, with many questioning why the season is being rushed. The UK is experiencing a heatwave, yet supermarkets are bringing out festive treats 144 days before Christmas.
Early Festive Range
UK's Newest Foods shared that "Christmas has landed at Morrisons in August." The selection boxes are already available, containing "six festive treats inside," including Crunchie, Wispa, Dairy Milk, Fudge, Buttons, and a caramel Freddo.
Milkybar has introduced a festive caramel crunch flavour, and mini Kit Kat chocolate orange Santas are also on offer. For those preferring standard flavours, these are available too. Milkybar 'festive friends' are also in stock, along with five packs of KitKat chocolate Santas in the original flavour.
More Festive Favourites
After Eight has brought out 'winter fondants' in festive shapes, while Aero offers a 'festive orange' flavour. Rowntrees Randoms have a 'sleigh-tastic' flavour, and tubes of Smarties and Milkybar are also available.
In the comments, some shoppers expressed frustration. One wrote: "Are people ever going to stop being surprised? This happens every year, or will we forever hear ' it's not even Halloween ' and ' it's only August '? Get over it, it's the same every year!"
Shopper Reactions
Another commented: "Usually, the last weekend in August, the first bits appear in supermarkets and tend to grow a little each week. It’s a shame, I was in the range at the weekend, and it was all autumn and Halloween stuff."
A third added: "Been doing it for around 20 years in August and you’ll still get the idiots acting shocked when they see it in the stores and then you have the ones that moan about it, then leave everything else till the last two days, then moan they didn’t have time to get stuff, and it’s all gone."
A fourth joked: "Does this mean I can put my Halloween decorations up now?"
