Morrisons, the UK's sixth largest supermarket chain, is reversing a cost-cutting decision by reinstating its Market Street counters in select stores. The move follows significant customer backlash after the chain closed 70 meat and fish counters last year, along with 52 cafes, 13 florists, four pharmacies, and all 18 branches of its Market Kitchen format.
Details of the Reopening
The counters will retain their traditional manned service but will be updated with flatbeds and more grab-and-go options. Digital ordering screens will be added at pizza counters. Morrisons confirmed that counters have already reopened at locations including Great Park in Newcastle, Herne Bay, Thornbury, and Yeadon in Leeds, with more to follow in a phased rollout.
Reasons for the Change
According to a Morrisons spokesman, the chain closed a small number of counters last year and learned from the experience. “We have listened to customers and are now planning to reopen a number of these over the coming months,” the spokesman told The Grocer. The company also noted that waste yield from counters has improved significantly, making them more efficient to run.
Customer Impact
The initial closures, which affected 35 meat and 35 fish counters, were met with widespread criticism. Morrisons had stated at the time that the locations were unprofitable. However, the chain has not disclosed how many of the 70 closed counters will be replaced. It also confirmed that it will not reopen any of the closed cafes, florists, Market Kitchen outlets, or pharmacies.
Strategic Context
The reversal comes as Morrisons faces broader restructuring, including the first wave of closures after announcing 100 locations will be shut. A spokesman emphasized, “Our Market Street counters are part of our DNA. They are at the heart of our offer and a real differentiator for Morrisons.” The phased reopening will see a small number of counters opening each month.
