The Duchess of Sussex, Meghan Markle, has found herself embroiled in another controversy—this time over her luxury food brand, American Riviera Orchard. The strawberry jam product, part of her new venture, has sparked outrage after it was discovered to contain carmine, a red dye derived from crushed cochineal insects.
What’s in the Jam?
Carmine, also known as E120, is a common food colouring made from female cochineal beetles. While it’s approved for use in the UK and US, many consumers are unaware of its origins. The revelation has led to criticism from vegans, vegetarians, and those with ethical concerns about insect-derived ingredients.
Public Reaction
Social media erupted with comments questioning why Meghan, a vocal advocate for healthy and sustainable living, would include such an ingredient in her product. Some critics accused the brand of hypocrisy, while others raised concerns about allergen risks, as carmine can cause severe allergic reactions in some individuals.
A Royal Misstep?
This isn’t the first time Meghan’s business ventures have faced scrutiny. Her foray into the food industry was initially met with curiosity, but the latest backlash could damage the brand’s reputation. Experts suggest clearer labelling and transparency could help mitigate consumer concerns.
What’s Next for American Riviera Orchard?
With growing pressure, it remains to be seen whether Meghan’s team will reformulate the product or provide additional disclosures about its ingredients. For now, the controversy serves as a reminder of the challenges celebrities face when entering the competitive food market.
