The Duchess of Sussex's new lifestyle brand, American Riviera Orchard, has faced criticism after it emerged that its strawberry jam contains an insect-based dye. The product, which was teased on social media with pictures of a jar numbered '17 of 50', is made with carmine, a red colouring derived from crushed cochineal insects.
Fashion designer Tracy Robbins and Delfina Blaquier, wife of Prince Harry's friend Nacho Figueras, posted images of the jam, which appeared in a basket of lemons. The brand's soft launch suggests a focus on food products, aligning with Meghan's upcoming Netflix show celebrating cooking and gardening.
Critics have raised concerns about the use of carmine, which is not suitable for vegans or those with certain dietary restrictions. The jam's price has not been disclosed, but it contrasts with royal palace preserves sold for £3.95.
The venture marks a shift for Meghan and Prince Harry, who have revamped their website under sussex.com and moved away from their royal past. Prince Harry is also working on a Netflix polo documentary.
