Meghan Markle has been dealt a significant setback as her lifestyle brand As Ever experiences a sharp decline in website traffic, according to data from Similarweb reported by Newsweek. The Duchess of Sussex, who launched the brand in 2025, has seen monthly visits drop by 46% during the first six months of 2026, from 268,000 in January to 145,000 in June.
Traffic Decline Details
The data reveals a consistent downward trend after the initial launch buzz. In February, traffic fell to 213,030 visits, and March was the only month to show growth, reaching 226,330 visits. However, visits then dropped to 198,000 in April, 173,000 in May, and further to 145,000 in June. The total monthly decrease amounts to roughly 124,000 fewer visitors.
It remains unclear whether the decline in website traffic has translated into reduced sales, as As Ever continues to sell a variety of products including spreads, wines, candles, teas, chocolate, and flower sprinkles. Meghan has been actively promoting the brand on Instagram and engaging with customers.
Broader Context: UK Visit Humiliation
The blow comes weeks after reports that Meghan felt 'humiliated' following Prince Harry's recent solo trip to the UK. The saga involved security and accommodation issues, forcing Meghan to fly to Britain late to join her husband. The incident has added pressure on the couple, who have been navigating their post-royal careers.
According to a source cited by Newsweek, Meghan's focus on As Ever has been her top career priority since stepping back from royal duties in 2020. She has since ventured into Netflix shows, podcasts, and TV appearances, but the brand remains central to her business ambitions.
Future Outlook
Despite the traffic slump, Meghan continues to expand As Ever's product line and social media presence. The brand's long-term success may depend on reversing the downward trend and maintaining customer interest in a competitive market. The Duchess has not publicly commented on the data.
