Meghan Markle’s As Ever lifestyle brand will soon be available to buy in the UK, just weeks after the Sussex family relocated to British shores. Since its launch in March 2025, the Duchess of Sussex’s brand has only been available in the United States, with products including her signature fruit spreads, flower sprinkles and herbal teas.
Now, more than 18 months after the brand’s inception, British fans will soon be able to purchase As Ever products. However, not every item will be available in the UK market due to import and export restrictions.
UK product range and prices
According to The Sun, UK customers will be able to buy tins of herbal tea for £11, scented candles for £50, and bespoke leather bookmarks — which are crafted in the UK — for £15. However, Meghan’s selection of jams and flower sprinkles will not be available for Britons looking to sample the brand, due to restrictions around importing consumable goods.
It is unclear if the brand’s baking kits, jars of honey or bottles of wine will be available to buy in Britain. The date of the UK launch of As Ever has also yet to be confirmed.
Brand expansion and Sussex relocation
An industry source said: “Any consumer business would want to grow into as many markets as possible,” while Meghan’s spokesperson has previously hinted at how the brand is looking to evolve.
As Ever’s UK launch comes just weeks after Harry and Meghan, along with their children Archie and Lilibet, relocated to Britain for an ‘extended stay’. The Sussex family touched down at Birmingham Airport at the end of August, and are believed to be residing in the Cotswolds.
Festive Christmas collection
The brand evolution is the latest update for As Ever, as Meghan’s brand recently launched a luxury Christmas collection, which features a series of hampers and an advent calendar. The Duchess of Sussex announced her brand’s first advent calendar on October 1, which is inspired by her home in Montecito, as the 24-door calendar features an illustration of her home in California.
The inside of the box features the words ‘A magical celebration of the season’, and adds that the 24 handcrafted chocolates are there to ‘sweeten each day’ and have been ‘thoughtfully inspired by our Montecito garden’. The calendar, which has been created in collaboration with luxury Los Angeles chocolatier Compartes, will retail for £112, or $148 USD, which equates to approximately £4.60 per chocolate.
The advent calendar was just the first of Meghan’s festive offerings, as a few days later, she launched the ‘first chapter’ of As Ever’s Christmas collection, featuring three luxury hampers filled with the brand’s staples and presented in a wicker basket. On offer are the Pantry Basket costing £195, a Parlour Basket for £182, and a Hostess Basket for £159, with each basket featuring a different amount of As Ever staples.
