Lidl has formally objected to Aldi's proposal to build a new supermarket in Bracknell, Berkshire, arguing that its own planned store on a better-located site should take precedence. The German discount retailers are competing to expand in the town, with Aldi seeking permission to convert a former Homebase site and Lidl eyeing a former Odeon cinema location.
Lidl's Objection to Aldi's Plans
Christopher Tookey, director of planning consultancy Carney Sweeney, representing Lidl, stated that the Homebase site is considered out-of-centre in policy terms. He expressed concern that Aldi's proposal would trade from a less desirable location while Lidl is advancing plans for a Limited Assortment Discount store on a sequentially superior site within Bracknell.
Lidl's objection was submitted to Bracknell Forest Council, although the retailer has yet to formally submit its own planning application for the cinema site. If approved, it would be the first Lidl store in the town.
Existing and Proposed Stores
Aldi already operates a supermarket at the Birch Hill Shopping Centre in south Bracknell. The new proposed Aldi store at the former Homebase site represents a £7 million investment, according to Lee McCandless, real estate director at Aldi. He said: "This is a £7 million investment that would bring a vacant site back into use, create well-paid jobs and significantly improve choice for shoppers in Bracknell."
Both stores would be within walking distance of a Waitrose and Marks & Spencer near Western Roundabout. Each retailer claims their new branch would create 40 local jobs and revitalise derelict spaces.
Local Support and Economic Context
Paul Bidwell, leader of the Labour-run Bracknell Forest Council, welcomed Lidl's interest, calling it "hugely welcome news." He told the BBC: "Bracknell is a great place to do business and, with some of the highest shopping footfall in the region, it's a no brainer that Lidl wants to get in on the action. I look forward to welcoming them to our thriving town."
Bracknell has become a major regional shopping destination, particularly after the development of The Lexicon retail complex, which began in 2017. According to data firm Occupi, footfall in the town rose by almost 20% in 2023, and occupancy in The Lexicon exceeded 90%, bucking national trends.
The planning dispute between Aldi and Lidl underscores the competitive nature of the UK discount supermarket sector, with both chains aggressively expanding into underserved areas.
