Lidl has launched a new range of £1 meal recipes in partnership with budget cooking expert Miguel Barclay. The seven recipes use low-cost ingredients available in Lidl stores, with each meal costing around £1 per portion.
Healthy eating seen as costly
Research carried out for the supermarket found 69% of people believe eating healthily costs more than choosing less nutritious food. Almost half (48%) said they had picked an unhealthy option over the past year because it was cheaper, while 45% felt the cost of groceries makes it harder to eat well or make environmentally friendly food choices.
Shoppers open to small changes
The recipes are designed around everyday cupboard staples and ingredients including vegetables, beans and lentils, encouraging shoppers to make small changes rather than overhaul their diets completely. According to the research, 62% of people said they would happily tweak their weekly shop if it meant reducing their environmental impact without spending any extra money.
What Lidl and Miguel Barclay said
Richard Bourns, chief commercial officer at Lidl GB, said: "Our research shows people want to make healthier and more sustainable choices for the planet, but often affordability stands in the way.
"At Lidl GB, we're breaking down those barriers by proving that market leading value can go hand-in-hand with making foods encouraged by the Planetary Health Diet more affordable and accessible. We're supporting this ambition through year-round promotions, rewards, and initiatives designed to make balanced choices more affordable."
Miguel Barclay, whose One Pound Meals books focus on affordable cooking, said: "I've always believed that great food doesn't have to come with a big price tag. The key is making the most of simple, affordable ingredients and knowing how to bring them together in a way that's delicious and balanced. These £1 Planet Plate recipes show how little changes, such as adding more vegetables and beans, can be easy to create at home, without compromising on flavour or affordability."
Wellness Wednesdays promotion
Alongside the recipes, Lidl is introducing a new Wellness Wednesdays promotion for Lidl Plus members. Between July 30 and September 2, customers will receive 10% off one product from the supermarket's Live Well range every Wednesday. The retailer said the offer builds on existing discounts, including its Pick of the Week fruit and vegetable deals, as it looks to make healthier shopping more affordable.
