This Morning presenter Josie Gibson has shared a budget-friendly Australian skincare buy on Instagram, saying it 'lifts, firms and tightens' the skin. The £24.95 Boost Lab ElastafirmX™ Collagen Firming Serum is now available in the UK via the brand's website or at Boots.
In a video, the presenter applies the product and tells fans her skin is 'porous' and has 'never had that good of an elasticity.' She later returns to share her results after 14 days of use, commenting: "I'm really happy with the results. I will carry on using this product now."
What the serum promises
According to Boost Lab, the serum 'visibly smooths wrinkles, lifts sagging skin and improves firmness' and contains collagen to help 'improve elasticity.' It uses ElastafirmX™ tech alongside a clinically proven Peptide Complex, and also refines texture and supports the skin's barrier thanks to Collagen Amino Acids.
Josie goes on to say: "It's really tingly. I didn't expect it to be that tingly, it's like you can feel it getting to work straight away." She added: "I'm now happier because I've just found out it was £24.95 and normally I pay a lot more than that for firming creams and face creams. It just sits on your skin lovely and it gives you a glow."
Shopper reviews and results
Mature shoppers have been raving about the buy, with one 70-year-old saying: "I recently went and had some needling done on my face, and the practice nurse said my skin was amazing." One user mentioned a minor issue with the packaging, writing: "Made a huge difference. I am very impressed with this serum, it has really smoothed out the fine lines and firmed up sagging areas. The only thing I found unfortunate was the applicator was faulty and would not suck up the product, so I would stab it in then smear on my face as needed. The complete change in my skin since using the product is remarkable."
Boost Lab says the serum is easy to apply thanks to its handy easy-to-use pump, which should also help to keep mess and faff to a minimum. Elsewhere, at the time of writing LookFantastic sells the medicube Triple Collagen Serum for £18.40 down from £23.