Shoppers are snapping up a discounted designer perfume that is currently cheaper than Boots' price. The Jimmy Choo Blossom Eau de Parfum is available from Amazon for £23.90, down from £36, for a 40ml bottle. At Boots, the same product is listed at £45, offering a significant saving.
More than 700 bottles of the perfume, described as having a 'vibrant and playful' fragrance, have been bought from Amazon in the past month. The scent opens with sparkling notes of citrus, red berries, and raspberry for a fruity freshness, with heart notes of sweet pea and rose petals adding 'a delicate floral touch'. It finishes with a warm base of sandalwood and white musk.
Fragrance details and usage tips
The site says the scent is 'ideal for daytime wear, parties, or special occasions with a youthful, energetic vibe'. To use it, shoppers should hold the fragrance five inches away and spray it onto the skin, focusing on pulse points such as the neck and wrists. Alternatively, it can be sprayed generously in front of the body, and shoppers can walk through the mist for full coverage. The site advises against rubbing the fragrance in, as it will 'affect the trail'.
For a similarly floral scent, shoppers could consider the Marc Jacobs Daisy Love Eau So Sweet, which costs £77 for 50ml at The Perfume Shop. This fragrance pairs white raspberry with heart notes of daisy petals and base notes of sweet musk. Another playful option is the Escada Sorbetto Rosso, priced at £22.74 (reduced from £48) for 100ml at Superdrug, described as a 'bright, fruity floral fragrance' with heart notes of hibiscus and freesia.
Shopper reviews and ratings
Amazon shoppers have praised the Jimmy Choo Blossom Eau de Parfum, giving it an average 4.7-star rating from over 6,800 reviews. One customer said: "I love this perfume. The bottle looks pretty and the scent is beautiful. A light fragrance that can be worn both during the day and at night." Another added: "My husband got me a smaller bottle and it was love at first sniff. I had to get the bigger size. This smells divine. After smelling this I had to get the other scents from Jimmy Choo. The scent lasts long and I fully recommend."
Some shoppers offered more critical feedback. One called it "value for money" but added: "Bottle size could be bigger, that would be a bonus for me because I love the fragrance so much." Another described it as a "lovely everyday fragrance" and "easy to wear", but noted: "Projection and longevity were OK, not mindblowing, but for the price this is a lovely fragrance."
