Iceland shoppers have reason to celebrate as the supermarket’s Luxury Triple Dipped Salted Caramel Majestics ice cream has been named the best retail product at the 2018 British Frozen Food Federation (BFFF) awards. Priced at just 58p per stick, the ice cream beat Magnum’s Double Caramel variety, which costs 68p, to take the top spot.
The award was given for the product’s ‘indulgent flavour and fantastic value’. The ice cream features a milk chocolate shell encasing a salted caramel centre, which is itself dipped in chocolate and salted caramel sauce. Iceland’s head chef, Neil Nugent, said: “Our Majestic ice creams are the best on the market and the BFFF award proves it. We’ve worked hard to perfect the recipe, striking the right balance with the flavour and texture to give our customers the most incredible yet affordable ice cream we can create.”
In addition to the gold award, the Luxury Triple Dipped Raspberry & Chocolate Majestics also earned a silver prize at the same event. Both varieties are now available in Iceland stores nationwide and online.
The ice cream success comes alongside another accolade for Iceland: the Grocer Gold Award for Best Own Label Range of the Year, awarded to its Luxury range for the first time. The range, which includes 60 new lines introduced in September 2017, features items such as Luxury Canadian Lobster, Luxury Chateaubriand with Red Wine Sauce, and everyday products like Luxury Oak Smoked Back Bacon. Since the Cooked Canadian Lobster was launched for Christmas 2014, Iceland has sold over half a million lobsters each year.
Neil Nugent added: “We have developed our Luxury range with care and precision, only adding the very best food to the label. We’re so proud of the Grocer Gold win and we’ll continue to create delicious products to join the rest of the range.” Iceland has also seen recognition for its drinks, winning five medals at the 2018 IWSC awards, including silvers for its Duc du Montgerald Chateauneuf-du-Pape and Sancerre wines.
