Home Bargains cuts Olaplex serum from £64 to £18.99
Home Bargains cuts Olaplex serum from £64 to £18.99

Home Bargains has reduced the price of a high-end beauty product, the Olaplex Browbond Building Serum Eyebrow Enhancer, to £18.99, compared with its £64 price tag at John Lewis. The online-only Star Buy deal represents a 70% discount on the recommended retail price.

The budget retailer, which originated in Liverpool and operates stores and online across the country, regularly updates its Star Buy line-up with items that typically cost more elsewhere. This latest offer is available exclusively through the Home Bargains website.

Product details and claims

According to the Home Bargains product description, the serum is designed to achieve fuller, more defined eyebrows, creating a denser and more sculpted look in only four weeks when used twice daily, with results noted to vary. The description adds that the serum helps minimise the appearance of new greys thanks to an effective peptide ingredient.

Usage instructions state that users should clean the brow area, apply a small amount to each brow, massage gently, and allow it to absorb fully before applying makeup, using it twice daily as part of morning and evening routines. Key features listed include results in four weeks, minimising new greys, dermatologist and ophthalmologist testing, and being prostaglandin free.

Other Olaplex offers

Home Bargains is also selling a 30ml bottle of Olaplex No.7 Bonding Oil for £17.99, down from its recommended retail price of £28, a 35% discount. The retailer describes it as a highly-concentrated, weightless reparative styling oil that increases shine, softness, and colour vibrancy, while providing heat protection of up to 450°F/232°C.

John Lewis shares a similar product description for the Browbond serum on its website, describing it as a clear, 3-in-1 eyebrow treatment for enhancement, greys, and grooming, with results in as little as 4 weeks. The full Olaplex collection is available on the official Olaplex website.