Home Bargains has reduced the price of a premium beauty product designed to "enhance the skin's natural glow". The discount retailer has cut the cost of a 30ml bottle of the Elizabeth Arden Visible Whitening CicaGlow Concentrate from its original recommended retail price (RRP) of £66 down to just £12.99.
The Elizabeth Arden Visible Whitening CicaGlow Concentrate is available at Argos for £64. It is also stocked by beauty retailers such as Notino for £39 and AllBeauty for £29. The 80% price reduction at Home Bargains enables customers to make even greater savings.
Dual-action formula
The Elizabeth Arden Visible Whitening CicaGlow Concentrate is well-respected for its dual-action formula, which boosts the skin's natural radiance. It contains an innovative green-top phase enriched with natural, nourishing oils to soothe and safeguard the skin barrier.
The pink lower layer functions concurrently to enhance mild, organic exfoliation. Formulated with beneficial skincare components such as niacinamide, vitamin C, and Centella Asiatica (Cica), the 'quick-absorbing', alcohol-free formula is designed to address hyperpigmentation, diminish the visibility of dark patches, and soothe skin inflammation.
Retailer's description
Home Bargains states: "Reveal a brighter, more radiant-looking complexion with Elizabeth Arden Visible Whitening CicaGlow Concentrate 30ml. This innovative bi-phase formula combines nourishing oils with gentle exfoliating ingredients to help improve skin's natural renewal process while targeting the appearance of dark spots and uneven skin tone."
"Enriched with Niacinamide, Vitamin C and Centella Asiatica (Cica), it helps soothe, hydrate and visibly brighten the skin, leaving it looking smoother, clearer and glowing with a healthy, youthful radiance. Simply shake to blend the two phases before use for a lightweight serum that absorbs beautifully into the skin."
Additional Elizabeth Arden offer
Home Bargains is additionally stocking 100ml containers of the Elizabeth Arden Skin Illuminating Smooth and Brightening Emulsion. Customers can purchase a bottle for £13.99 - reduced from £50.
The retailer explains: "Elizabeth Arden's Skin Illuminating Smooth and Brighten Emulsion is a lightweight, silky moisturiser that hydrates and brightens your skin with micro-fine pearl powder and vitamin C for a radiant, even complexion. Perfect for daily use on face and neck."
Elizabeth Arden is generally classified as an accessible luxury or masstige (mass-prestige) beauty brand rather than a high-end luxury brand. Founded in 1910 on New York's Fifth Avenue, the brand pioneered modern cosmetic and spa culture and originally positioned itself as a prestigious, high-end house.
