
London's iconic toy store, Hamley's, has just unveiled its highly anticipated list of the best toys for 2025, offering parents and gift-givers the ultimate guide to this year's most exciting playthings.
The Future of Play Arrives
This year's selection showcases a perfect blend of cutting-edge technology and timeless classics, with STEM (Science, Technology, Engineering, and Mathematics) toys taking centre stage. From interactive robots that teach coding basics to eco-friendly construction sets, the 2025 lineup proves that learning and fun can go hand in hand.
Top Picks for Different Age Groups
- For toddlers (0-3 years): Sensory playsets that stimulate early development without screens
- Pre-schoolers (3-5 years): Interactive storybooks that bring tales to life with augmented reality
- School-age children (6-12 years): Advanced robotics kits and science experiment sets
- Tweens & Teens (13+): High-tech gadgets including VR creative studios and programmable drones
Sustainability Takes the Spotlight
Notably, this year's list features more environmentally conscious options than ever before. "We're seeing a real shift towards toys made from recycled materials and products that teach children about sustainability," explains Hamley's chief toy buyer. Wooden toys with non-toxic paints and solar-powered science kits are among the green favourites.
The Return of Classics
While technology dominates many categories, traditional toys haven't been forgotten. The list includes updated versions of beloved board games, high-quality dolls with diverse representation, and outdoor activity sets encouraging physical play.
With Christmas just months away, Hamley's experts recommend early shopping to avoid disappointment, as last year's top sellers frequently sold out before December.