A recent survey has uncovered a rather amusing yet telling habit among Dunelm shoppers—nearly half of them admit to falling asleep while testing beds in-store. The homeware giant, known for its cozy furnishings, seems to have created the perfect napping environment for weary customers.
Why Are Shoppers Drifting Off?
The survey, conducted by Dunelm, found that 47% of respondents confessed to nodding off while trying out beds. Many attributed this to the comfort of the mattresses and the relaxed atmosphere of the store. Some even admitted to planning their visits around nap time!
Dunelm's Response
A spokesperson for Dunelm joked that they take it as a compliment, stating, "If our beds are comfortable enough for a quick snooze in-store, imagine how well you'll sleep at home!" The retailer also emphasised that their staff are trained to ensure shoppers feel at ease—whether they're browsing or catching some Zs.
Tips for Testing Beds
For those planning a visit, Dunelm recommends:
- Wearing comfortable clothing
- Testing beds for at least 10-15 minutes
- Bringing a partner to get a second opinion
So next time you're in Dunelm, don't be surprised if you see someone peacefully dozing off—it's all part of the experience!
