Greggs has announced a major menu update across its 2,700 UK stores with the launch of a new chicken roll. The product, which consists of chicken meat encased in flaky pastry, will be available from Thursday, April 9, joining the existing classic sausage roll and vegan sausage roll options.
Priced at £1.35, the chicken roll can be purchased in-store or via delivery through Just Eat, Uber Eats, or Click + Collect on the Greggs App. To mark the launch, the bakery chain is hosting a retro VHS video store experience in Soho, London, on Wednesday, April 8, where fans can be among the first to try the new roll.
A Greggs spokesperson said: 'They say the best things come in threes, and our iconic roll trilogy is no exception. We’ve given our new chick on the block the ultimate A-list treatment to ensure it’s a blockbuster hit with fans across the nation.'
The launch comes as Greggs recently increased the price of its classic sausage roll by 10p to £1.35, citing higher National Insurance contributions, the minimum wage increase, and the net zero packaging tax as main cost drivers. The chain has also introduced a spring menu featuring items such as the Tandoori Chicken Sandwich and Cherry Lemonade, and has plans to roll out vending machines and bite-sized shops across the UK.
