Father and son team Brenden and David Carr have launched FINK, a premium British golf and lifestyle brand, which has already attracted Premier League footballers, professional golfers, and England cricketers. The brand, born from an idea after Brenden's Washington-based Caztec Group began supporting a young North East professional golfer, aims to combine performance, style, and quality.
A family venture with international ambitions
Brenden, who continues to lead engineering company Caztec Group, and David spent months researching the industry, travelling internationally, meeting manufacturers, and testing fabrics before selecting partners. The partnership merges Brenden's business experience with David's vision for a modern lifestyle brand.
David said: "We didn't want to simply put another golf clothing brand into the market. We wanted to create something that had its own identity and represented the standards we believe in. Every detail mattered, from the materials and fit to the design and finish. We wanted people to pick up a FINK garment and immediately recognise the quality. Brenden has years of business experience and a deep understanding of customers. I've brought a different perspective, and together we've been able to complement each other's strengths."
UK-based production and design
Working with a Manchester-based fashion designer, the duo created a collection of nine products designed for the golf course. They made a conscious decision to keep every element of the brand UK-based, including artwork, website development, packaging, marketing, and online retail.
Brenden said: "Creating a British brand was important to us. We wanted UK companies involved throughout the journey and wanted to build something that reflected quality and craftsmanship."
Growing through golf
Instead of traditional advertising, FINK builds its reputation through professional golf. The company sponsors two professional golfers who wear the brand during competitions, and they attend events to meet players, retailers, and industry professionals.
The products have sold out quickly and attracted orders from customers around the world. David added: "The response has been amazing. To see people from the sporting world supporting something we have created together is a huge motivation and shows we are building something people believe in."
