£64 Elizabeth Arden serum now £12.99 at Home Bargains
Elizabeth Arden serum £64 to £12.99 at Home Bargains

Home Bargains has reduced the price of a high-end beauty serum, the Elizabeth Arden Visible Whitening CicaGlow Concentrate, from £66 to £12.99 for a 30ml bottle. The same product is listed at Argos for £64, at Notino for £39, and at AllBeauty for £29, making the Home Bargains price an 80% saving on the original recommended retail price.

Deal details and product claims

The budget retailer, known for its Star Buy deals that feature premium products at reduced prices, is offering the serum online. The product is described as a dual-action formula designed to enhance the skin's natural glow. It includes a green-top phase with natural, nourishing oils to comfort and protect the skin barrier, and a pink bottom phase that promotes gentle, natural exfoliation.

According to Home Bargains, the alcohol-free, fast-absorbing treatment is enriched with niacinamide, vitamin C, and Centella Asiatica (Cica). It is said to target hyperpigmentation, reduce the appearance of dark spots, and calm skin irritation. The store advises users to shake the bottle to blend the two phases before application.

Additional Elizabeth Arden offer

Home Bargains is also selling 100ml bottles of the Elizabeth Arden Skin Illuminating Smooth and Brightening Emulsion for £13.99, down from £50. The store describes it as a lightweight, silky moisturiser that hydrates and brightens the skin with micro-fine pearl powder and vitamin C, suitable for daily use on the face and neck.