Elizabeth Arden's Visible Difference Good Morning Retexturizing Primer, typically £35, is currently available at 50% off, bringing the price down to £17.50. The 4.8-star rated product has earned praise from mature shoppers who say it leaves skin 'smooth and silky' and makes makeup 'glide on'.
The primer is part of the Visible Brightening range, which the brand says is 'designed to visibly reduce dark spots, even skin tone and boost radiance'. It is formulated with Retinyl Linoleate, a retinol derivative, to soften fine lines, alongside grape seed extract, avocado and birch bark extract to even out and brighten skin tone. The brand claims these ingredients help makeup go on 'more naturally' and prevent the dreaded cracking finish.
Shoppers Share Their Results
Shoppers have been quick to share their experiences. One five-star review reads: "This is a lovely primer, skin feels smooth and silky, and my makeup just glides on, no clumping, plus less makeup is used due to smooth application." Another noted: "Feels lovely and definitely helps foundation sit evenly."
Another customer remarked: "I use this product every day. It makes applying makeup so much easier. A big plus is that by using this product, it reduces the amount of makeup you will need to use because it doesn’t let the makeup soak into your skin. Try it, and I believe you will enjoy using it as much as I do."
Other Primers to Consider
For those wanting a little more coverage, the Charlotte Tilbury Wonderglow primer, £42, is a 'supercharged, soft-focusing formula' that hydrates and blurs the appearance of imperfections and fine lines. It contains Bionymph Peptides, Wild Pansy Extract, Rosehip and Camellia Oil as well as Hyaluronic acid.
The Bobbi Brown Vitamin Enriched Face Base+ Moisturiser and Primer, £19, is another option, featuring a SuperVitamin Blend with a buttery-smooth texture and a grapefruit-geranium scent.
Packaging Complaints
The only downside some shoppers faced was the packaging, with one person preferring a 'dropper' applicator. Another added: "It’s a great product, softens my skin and works well before my makeup But…I have written about this before. Once the pump stops working, you have at least 1/8 to 1/4 of the bottle left. For many years when the pump stopped working I thru it out. I have since realised it screws off. EA should look at its packaging. It bothers me to think how much product I threw out over the years."
Despite this, most reviews remain positive. One customer wrote: "I love love love this. My face feels flawless. My foundation glides on. It’s perfect." Shoppers can also receive two free deluxe-sized goodies by entering the code FREEGIFT at checkout.
