Shoppers looking to dress to impress for Royal Ascot can do so for less with up to 40% off formal dresses at Coast. Royal Ascot 2026 begins this week, and those attending are likely on the lookout for a showstopping outfit. The dress code depends on which enclosure guests are in, but formal wear is typical across the board.
Coast Offers Up to 40% Off Occasion Dresses
Offering next-day delivery for last-minute orders, Coast is a treasure trove of stylish occasion wear dresses. The retailer is currently offering up to 40% off, meaning shoppers can easily snap up a fabulous frock for under £100 that can be worn to Royal Ascot and then repurposed for other celebrations such as summer weddings.
There are hundreds of dresses to choose from. A standout option comes from Lisa Tan's collection with the brand. Celebrated for her formal hats and sculptural headwear, her race-day taste is just as fashionable. The Spot Print Contrast Detail Pencil Maxi Dress is now £95.20, down from £119.
Trendy Polka Dots and Florals
Polka dots are everywhere this season, so shoppers who opt for this dress will certainly be on trend. The structured bodice creates a flattering silhouette, while the square neckline adds a contemporary touch. For a strapless alternative, the Nobody's Child White Polka Dot Bandeau Felicity Midi Dress is stunning. At £99, shoppers confirm it feels great quality, and as it is made from cotton, it is a great choice for the upcoming heatwave.
If florals are the port of call for Royal Ascot dressing this year, Coast's Cap Sleeve Floral Chiffon Midi Dress could be just the ticket. Now £79.20 down from £99, it boasts a striking floral pattern with a subtle front split, offering both elegance and practicality for all-day wear. However, some people may find the print a little too bold.
Petite and Long-Sleeve Options
Coast also stocks a number of petite dresses, perfect for those 5'3 and under. The Frill Sleeve Contrast Collar Pleat Skirt Maxi Dress is now half-price at £74.50, with a petite cut ensuring the exact proportions for shorter frames. A charming contrast collar and frill sleeves complement the pleated skirt that cascades elegantly to the floor, and the fitted waistband defines a waist for a flattering finish.
While sun is predicted this week, the UK's unpredictable weather means rain is never too much of a surprise. Some people may want to come prepared with long sleeves, in which case the Coast Lace Shirt Dress is a lovely contender. Available in four colours (black, hot pink, periwinkle, and emerald), it has an exquisite lace overlay with an intricate floral pattern throughout the dress. Now £83.40 down from £139, it is a sophisticated dress, but shoppers should be careful when putting on jewellery or other accessories so as not to snag the delicate material.
Lace lovers might also be interested in the lemon yellow Bow Shoulder Belted Lace Dress from Coast. Reduced from £119 to £83.30, it comes with a matching wide waist belt and is fully lined for a smooth, comfortable wear throughout the day or evening.
