Co-op will extend its online home delivery slots for England's World Cup last-16 match against Mexico on Monday, July 6, which kicks off at 1am. The grocer will extend online opening hours until 4am across 130 stores in England for the crucial encounter.
Participating stores and delivery partners
Co-op estimates that tens of millions of people are within reach of the participating stores, located in towns and cities across England, including Brighton, Bristol, Liverpool, London, Manchester, Newcastle and Sheffield. With deliveries taking place in the early hours, Co-op said quieter roads also extend the catchment area.
Co-op will work with its major partners, Uber Eats, Just Eat, Deliveroo and Amazon, along with its own couriers, to deliver match-night essentials, drinks and sharing food.
Comment from Co-op director
Gary Kisby, Co-op’s Qcommerce Trading Director, said: "As we go deeper into the tournament, excitement and anticipation is growing for fans. Sport is such a great occasion for people to come together – even at 1am. Working with our delivery partners, we are supporting shoppers by extending online trading hours from more than 100 stores. Great savings and deals are available online, and with food and drink delivered quickly and conveniently to your door, fans don’t have to miss a moment of the match."
Deals and promotions
Online shoppers can stock up on deals and promotions, including the World Cup deal where members can get two pizzas and a pack of beer for £5, which includes non-alcoholic options. Co-op previously extended its online opening hours for group stage matches, and England has now progressed into the last 16.
FIFA rule and altitude disadvantage
FIFA has decided that from the last 16 onwards, teams must train in "venue-specific sites" close to the stadiums the day before matches. However, with the Azteca stadium 2,240 metres above sea level, England head coach Thomas Tuchel suggested this rule will put England at a disadvantage, as Mexico's national team is used to playing in such conditions.
Tuchel said: "The recommendation is you either go 10 days before – which is too long for us – or last minute, which is not allowed [by FIFA]. We have spoken to teams who do it and they say they travel very, very late on matchday if they cannot have time to adapt. [We must] find a mixture in between. It will stay as a disadvantage."
