Chipotle is rolling out a special buy one, get one free (BOGO) promotion for Friday the 13th, but with a unique twist: it's exclusively available to customers sporting tattoos. This limited-time offer will run from 3 p.m. to 4 p.m. local time on March 13th, 2026, across participating locations in the United States, United Kingdom, Canada, France, and Germany.
Ink-Based Eligibility and Details
To qualify for the deal, customers must have some form of body ink, which can include permanent tattoos, temporary tattoos, or even drawn-on designs, as confirmed in Chipotle's official press release. The promotion allows for up to five free menu items per check, making it a substantial saving for eligible patrons during the one-hour window.
Collaboration with Swae Lee
In a creative partnership, Chipotle has teamed up with singer and rapper Swae Lee to produce a special sheet of temporary tattoos. These designs are inspired by the iconic patterns found on Chipotle's to-go bags and will be sold exclusively at the Midtown Miami restaurant while supplies last, adding an extra layer of exclusivity to the promotion.
Origin of the "Tatted Like a Chipotle Bag" Meme
The promotion taps into a long-running internet meme that began in 2019 when an X user humorously compared Adam Levine's tattoos to the design on Chipotle's bags, coining the phrase "tatted like a Chipotle bag." Since then, fans have playfully embraced the comparison, even attaching actual Chipotle bags to their arms in jest.
Stephanie Perdue, Interim Chief Marketing Officer at Chipotle, highlighted the cultural significance in a statement: "What started as an internet meme became a real-world expression of fandom for our brand. Bringing this promotion back for Friday the 13th further establishes our connection with the tattoo community, and partnering with Swae Lee allows us to spotlight his authentic passion for the brand and give our fans something extra to commemorate the moment together."
Other Friday the 13th Promotions
Chipotle isn't the only major chain capitalizing on the traditionally unlucky day. Krispy Kreme is also offering a promotional deal, providing a dozen Original Glazed doughnuts for just 13 cents with the purchase of any other dozen donuts. This offer is limited to one 13-cent box per person and is available at participating locations or through the Krispy Kreme app and website with the code "13."
Earlier in 2026, Krispy Kreme celebrated Friday the 13th by giving away 13,000 boxes of original glazed donuts randomly to customers across the U.S., showcasing a trend of brands leveraging the date for marketing opportunities.
