London folding bike manufacturer Brompton has sold a stake in its business to sports retailer Decathlon and Chinese venture capital firm BA Capital, in a deal worth approximately £18 million. Decathlon has acquired a 10 per cent stake through its investment arm, Decathlon Pulse, while BA Capital has taken a 5 per cent shareholding.
Deal Details and Strategic Goals
The investment is intended to accelerate Brompton's expansion into overseas markets, particularly Germany and China. Decathlon Pulse said it will support Brompton's next phase of growth while preserving the company's "Handmade in London" heritage. Selected Brompton models will be sold in dedicated spaces in some Decathlon stores.
BA Capital, an early backer of viral soft toy brand Labubu and investor in Pop Mart, noted that the Chinese market is increasingly driven by demand for experiences and outdoor lifestyles.
Brompton's Product Range and Heritage
Brompton is renowned for its compact folding bicycles, designed to fold into three parts for portability, making them popular among commuters and urban dwellers. The company has recently diversified with a line of electric bikes, which are reportedly driving growth across Europe and North America. Brompton bikes are priced from £999, with the ultralight titanium e-bike reaching up to £5,799.
Founded in London in 1975, Brompton has factories in west London and Sheffield, with around 70 per cent of production exported globally.
Leadership Comments
Brompton chief executive Will Butler-Adams said: “For over 50 years, Brompton has been dedicated to helping people move around cities in a way that is simpler, more flexible and more enjoyable. As demand for smarter and more sustainable urban transport continues to grow, we see a tremendous opportunity ahead. Decathlon Pulse and BA Capital bring complementary expertise, global networks and a shared belief in our mission.”
Michael Zang, managing partner of BA Capital, added: “The rise of experience-driven consumption is reshaping China’s consumer market. As health awareness grows and outdoor lifestyles gain momentum, cycling is expanding beyond sport into everyday occasions such as commuting, travel, and social activities.”
