Move over, London and Manchester—a new retail champion has been crowned. Braintree Village in Essex has seized the title of the UK's Best Shopping Village for 2024, seeing off fierce competition from across the country to claim the prestigious award.
The victory wasn't just a narrow win; it was a resounding triumph. The outlet shopping destination impressed judges and shoppers alike with its unbeatable combination of high-end brands, exceptional visitor experience, and stellar value.
What Makes Braintree Village a Winner?
The award, determined by a public vote and expert analysis, highlights several key strengths that set Braintree Village apart:
- Unbeatable Brand Line-Up: Shoppers can browse over 80 boutiques, featuring luxury giants like Hugo Boss, Calvin Klein, and Michael Kors, alongside high-street favourites such as Nike and Adidas.
- Serious Savings: As an outlet village, it offers year-round savings of up to 60% on the recommended retail price, making luxury more accessible.
- A Full Day Out: It’s more than just shopping. With a choice of restaurants, cafés, and dedicated family facilities, it’s designed for a complete and enjoyable day out for all.
More Than Just Retail Therapy
The recognition goes beyond the stores. Judges praised the village's atmosphere, cleanliness, and overall customer service. Its layout, with charming open-air streets, provides a relaxed and pleasant environment far removed from the hustle of crowded city centres.
This award is a significant boost for Essex's retail scene, firmly putting Braintree on the map as a must-visit destination for savvy shoppers from across the UK and even tourists looking for a premium shopping experience.
So, if you're planning your next shopping trip, you now have the official verdict: for the best brands, the best prices, and the best overall experience, the destination is Braintree Village.
