Boots Shocked Shoppers with 90% Off This £10 Anti-Ageing Serum – But There's a Catch!
Boots sells £10 serum for £1 in shock beauty deal

Beauty enthusiasts across the UK are in a frenzy after Boots slashed the price of a cult-favourite No7 serum from £10 to just £1 – a staggering 90% discount. The bargain was spotted by eagle-eyed shoppers, sparking a stampede to stores before stocks disappear.

The Serum That's Breaking the Internet

The No7 Protect & Perfect Intense Advanced Serum, normally retailing at £10 for a 30ml bottle, is now being sold for a mere £1 in selected Boots stores. This powerhouse formula promises to reduce wrinkles and boost collagen, making it a must-have for skincare devotees.

Why Shoppers Are Floored

"I couldn't believe my eyes when I saw the price," said Manchester-based beauty blogger Sarah K. "This serum usually costs £35 for the full-size version. At £1, it's practically being given away!"

The deep discount appears to be part of Boots' clearance of older packaging ahead of product refreshes. However, availability varies wildly between locations, with some stores already sold out.

Pro Tips for Snagging the Deal

  • Check smaller Boots branches – they're less likely to have been picked clean
  • Ask staff about stock in the backroom
  • Visit early in the day when stores restock
  • Don't rely on online stock checkers – physically visit stores

With the beauty community spreading the word on social media, this deal likely won't last long. Will you be hunting down this unbelievable skincare steal?