Boots has significantly expanded its beauty offering by introducing Jo Malone London to 39 stores across the UK, as well as online at Boots.com. This move makes the luxury fragrance brand accessible in more UK locations than through any other retailer.
A new era for Boots beauty
The high street favourite has been steadily elevating its beauty range over the past few years, adding brands like Charlotte Tilbury and P.Louise. Now, Jo Malone London joins the lineup, marking another milestone in Boots' transformation from a destination for everyday essentials to a serious player in luxury beauty.
For fragrance lovers, this is significant news. Jo Malone London, known for its understated luxury and iconic cream-and-black packaging, has a cult following thanks to its distinctive scents and quintessentially British identity. Shoppers can now browse hero fragrances like Lime Basil & Mandarin and English Pear & Freesia while picking up their daily necessities.
New scent and exclusive gift
The launch includes the highly anticipated Sea Salt & Bergamot scent, which is already generating excitement among fragrance fans. Customers who purchase a 100ml bottle of Sea Salt & Bergamot or the bestselling Wood Sage & Sea Salt cologne online or in selected stores will receive an exclusive gift-with-purchase while stocks last, including a limited-edition sea monster keyring and a 9ml Wood Sage & Sea Salt cologne.
Boots customers will also have access to trained beauty specialists who can offer expert fragrance advice on scent layering, gifting, and personal fragrance choices.
A beauty destination
The partnership comes as demand for luxury beauty continues to rise, with Boots reporting significant customer interest in the brand. The retailer has quietly become one of the UK's most exciting beauty destinations, blending affordable high-street favourites with premium and prestige names all under one roof.
Jo Malone London is now available in the following Boots stores: Battersea Power Station, Belfast Donegall Place, Birmingham Bullring, Bristol Cabot Circus, Brighton North Street, Bristol Cribbs Causeway, Bournemouth Castle Point, Cardiff Queen Street, Chester Broughton, Dartford Bluewater, Derby Derbion, Dudley Merry Hill, Edinburgh Fort, Gateshead Metrocentre, Glasgow Fort, Hull St Stephen's, Leeds Trinity, Leeds White Rose, Leicester Fosse Park, Lisburn Sprucefield, Liverpool Clayton Square, London Brent Cross, London Broadgate Circle, London Covent Garden, London Stratford, London White City, Manchester Market Street, Manchester Trafford Centre, Milton Keynes Crown Walk, Newcastle Eldon Square, North Shields Silverlink, Nottingham Victoria Centre, Oxford Cornmarket Street, Plymouth Drake Circus, Sheffield Meadowhall, Solihull Sears, Stockton-on-Tees, West Thurrock Lakeside, and York Coney Street.
