Boots cuts No7 anti-ageing day cream to £10 in 24-hour deal
Boots cuts No7 anti-ageing day cream to £10 in 24h deal

Boots shoppers have 24 hours to buy the No7 Protect Perfect Intense Advanced Day Cream SPF15 50ml for £10, down from its original price of £27.95, as part of the retailer's weekly £10 Tuesday sale.

The anti-ageing day cream targets the appearance of fine lines and wrinkles and is formulated with Matrixyl 3000 Plus, described as a collagen peptide-based technology that repairs the skin barrier and firmness.

Proven results and key features

According to the product details, the cream promises to visibly reduce fine lines in two weeks and wrinkles in four weeks. It is described as suitable for sensitive skin and provides advanced protection against environmental stressors such as dryness and UV rays.

Key features include visibly reduced fine lines in two weeks and wrinkles in four weeks, with 78% of women reporting their fine lines appeared visibly reduced. Instant results saw 94% say their skin felt smoother, and the cream is dermatologically tested for sensitive skin. It also offers proven hydration comparable to a moisturiser costing 10 times more, advanced protection with Double Defence Technology and SPF15, and a lightweight, non-greasy texture that absorbs quickly.

Shopper reviews and alternatives

One Boots reviewer said: "I have been buying and using this product for many years, do try other products occasionally, but always go back." A second wrote: "I have used this for years and it's amazing!! I've just had my 70th birthday and everyone says I look twenty years younger!!!! I wish!!!!!! But this moisturiser is fabulous."

A third customer added: "I got this as part of a Christmas gift and it's my favourite now! Great hydration! My skin feels soft and fresh." A fourth review read: "A lovely intensive moisturiser for daily use. Great for those with dry skin." However, not all feedback was positive, with one shopper noting: "Not entirely satisfied. Personally for me this cream is not hydrating or moisturising. It leaves my skin feeling tight and dry. Strange really for an intense day cream."

As an alternative, the ANUA PDRN cream, previously reviewed earlier this year, is reduced to £21 on Amazon, featuring PDRN extracted from salmon DNA to regenerate skin at a cellular level. The CeraVe Moisturising Cream Pot for Face and Body, for dry to very dry skin, is on sale for £15.50 on LOOKFANTASTIC.