B&M has reduced the DKNY Be Delicious Fresh Blossom Eau de Parfum to £19.99, down from its original retail price of £81, giving shoppers a chance to buy a designer fragrance for a fraction of the cost.
The 100ml eau de parfum is currently advertised on the B&M website in the retailer's women's fragrance section and is available to buy in-store at selected branches nationwide.
A fresh floral scent for daily wear
The fragrance, described as "light, feminine, and full of life," offers a soft floral profile designed for everyday use. It opens with sparkling grapefruit, cassis, and apricot, then develops into a floral heart featuring muguet, rose, and luminous jasmine, with a warm base of blonde woods.
B&M's product description reads: "Light, feminine and full of life - DKNY Be Delicious Fresh Blossom Eau de Parfum is a gorgeous find for anyone who loves a fresh, floral scent."
Full scent breakdown
The complete fragrance notes are:
- Top notes: grapefruit, cassis, and apricot
- Heart notes: muguet, rose, and jasmine
- Base notes: blonde woods and smooth skin accords
According to the description, the dry-down is "soft and uplifting," leaving a fresh, lingering trail that feels like "a breath of spring air - carefree, pretty and totally wearable every day."
