This Morning's Bargain Hunter Exposes B&M's Secret Price Scanner Method
In an era where every penny counts, a renowned shopping expert has lifted the lid on a little-known technique to unearth even greater savings at one of Britain's most popular discount retailers. B&M, already famed for its bargain-basement prices across a vast array of products, harbours hidden deals that many shoppers completely overlook.
The Coupon King's Clever Discovery
Jordon Cox, a self-styled 'coupon king' with a substantial social media following exceeding 400,000 across platforms like TikTok, Instagram, and YouTube, and a familiar face on ITV's This Morning, has detailed this smart strategy. In a recent video, he demonstrated how shoppers can leverage technology to their advantage.
"This secret trick reveals hidden bargains at B&M," Cox announced at the start of his tutorial. He pointed out that many price stickers on items in-store are outdated and do not reflect the current, lower price that will register at the checkout. "See these pricing stickers? Some of them are wrong," he explained.
How the Barcode Scanner Trick Works
The method is straightforward but highly effective. By downloading the official B&M app and using its built-in barcode scanner, customers can scan items while they shop to see the real price that will be charged at the till. This pre-emptive scanning prevents any surprises and ensures you pay the lowest possible amount.
Cox provided compelling examples during his store walkthrough:
- A footstool labelled £14 actually scanned at just £10.
- A side table with a £20 sticker was revealed to cost only £12.
- A massage gun advertised at £25 was significantly cheaper, priced at £15.
"Use this trick to scan everything and find a basket of deals that only you know about," he advised, turning bargain hunting into an engaging game. In the video description, Cox noted that this discrepancy often occurs with homeware goods, games, and technology items, rather than perishables or garden equipment.
Shopper Reactions and Practical Advice
The revelation sparked enthusiastic responses from followers. One commenter on Instagram exclaimed, "What a great tip Jordon, the prices are so good anyway that it's a must to go and 'browse' tomorrow!!" Another shared, "I have had this for about 18 months. It’s kind of fun. I tend to use it around the pet aisle, where quite frequently it happens."
However, not all feedback was entirely positive. Some expressed frustration at needing to download yet another app, with one suggesting, "They should make a built-in scanner on their website." Cox addressed a potential hiccup, advising that if the scanned price does not match at the till, shoppers should simply show the cashier the app, who will honour the lower price.
This insider knowledge empowers consumers to maximise their savings effortlessly, transforming a routine shopping trip into a treasure hunt for undisclosed discounts. As Cox summarised, "I thought it was a fun little game to play, and if you can find a bargain on something you want - it’s a win win!"
