Black Friday presents a prime opportunity to secure significant savings on everything from high-end technology to essential household items and perfect Christmas gifts. While major purchases often dominate headlines, The Independent's consumer team has curated a selection of exceptional deals all priced under £50, offering substantial savings without straining your budget.
Shop Smart This Black Friday
As the sales season intensifies, it's easy to be swept away by impressive discounts. However, Molly Greeves, consumer writer for The Independent, emphasises the importance of strategic shopping. She advises creating a firm shopping list and adhering to it closely to avoid impulsive purchases that may not align with your actual needs or financial situation.
Fortunately, shoppers can shop with confidence. Every product featured has undergone rigorous testing by the IndyBest team of experts, who have evaluated thousands of items from laptops to hair serums. Each recommendation carries IndyBest's official seal of approval, ensuring you're spending money on products genuinely worth their price tag.
With many retailers already launching their Black Friday campaigns and more sales anticipated, this guide will be continuously updated as new deals emerge. Here are the standout offers currently available for under £50.
Top Black Friday Picks Under £50
Oral-B iO2 Electric Toothbrush
Was £100, now £34.99 at Currys.co.uk
While electric toothbrush deals are common, this particular offer stands out. The Oral-B iO2 electric toothbrush has been described by tech critic Steve Hogarty as "the smartest purchase in the entire iO range", earning it the top position in his guide to the best electric toothbrushes. This model features a visible pressure sensor that alerts you if you're brushing too aggressively, alongside a standard two-minute timer to ensure thorough cleaning.
Beldray Heat Unit and 3-Tier Airer Cover
Was £50, now £25 at Argos.co.uk
Ideal for the colder months, a heated clothes airer can dramatically speed up drying times. This specific system includes the heater unit and a cover that converts a standard tiered airer into a heated version. Note that you will need a compatible airer measuring approximately 65cm x 55cm x 145cm for it to function. This Beldray model was crowned the best budget option in IndyBest's heated airer guide. Tester Zoe Griffin reported that "shirts dried in a couple of hours" and "jeans were ready in less than four hours, with no damp patches". With a 50 per cent discount at Argos, it represents even better value.
This Works Deep Sleep Pillow Spray
Was £25, now £14.99 at Amazon.co.uk
For those struggling with sleep, establishing a calming evening routine can be transformative. Beauty writer Lucy Smith has used This Works's deep sleep pillow spray for years and highly recommends it. She describes the experience: "It's scented with relaxing camomile, lavender and vetivert, and you'd be forgiven for thinking you were in a spa after spritzing." Currently, it's available with a 40 per cent discount ahead of Black Friday.
Marc Jacobs Daisy, 50ml
Was £46.30, now £37.04 at Notino.co.uk
This iconic fragrance frequently appears in sales, but this represents the current best available deal. To secure this price, shoppers need to use the code "NOTINO" at checkout. Beauty writer Lucy Smith characterised the scent in her review as "clean, warm and slightly zesty, but holds a deeper sweetness, too, to take you from day to night." Discounts are available across all bottle sizes from 30ml to 100ml.
Elemis Pro-Collagen Cleansing Balm
Was £52, now £39 at Johnlewis.com
This cult-favourite cleansing balm is now on sale with a saving of over £10. It comes highly recommended by beauty expert Louise Whitbread, who in her review described the formula as a "spa in a jar". She was particularly impressed by the product's longevity, noting that "you definitely get your money's worth".
For the latest updates on which retailers have begun their sales and those yet to launch promotions, follow The Independent's comprehensive Black Friday date tracker and liveblog for all the newest offers and news.