El Mayor Blanco Tequila, an award-winning spirit praised by shoppers as the 'best I have ever tasted', has been reduced from £32.99 to £27.50 on Amazon, offering a 17% saving ahead of National Tequila Day on Friday, 24 July. Handcrafted in Jalisco, Mexico, using 100% mature Blue Weber agave, water and heirloom yeast, the bottle provides an accessible entry point to a premium tequila that has collected multiple international accolades.
Timing with summer cocktail trends
The price cut aligns with rising popularity of agave-based spirits. According to Bacardi's annual Cocktail Trends Report, margaritas are set to become one of the most sought-after cocktails of 2026, with more drinkers favouring tequila over gin and vodka. The discounted El Mayor Blanco is positioned as a fitting choice for summer entertaining.
Made by the Gonzalez family, who boast four generations of tequila-making heritage, the spirit's flavour profile is described as 'floral with a hint of spice', highlighting the fresh, naturally sweet character of agave without added sugars. The brand claims tequila is among the 'cleanest' spirits available due to the lack of additives.
Cocktail recipes for summer
El Mayor has unveiled a Blueberry Margarita recipe, combining 50ml El Mayor Blanco Tequila, 20ml fresh lime juice and 20ml blueberry syrup, shaken and strained over fresh ice in a salt-rimmed glass. Another option is the Sparkling Paloma, blending 50ml El Mayor Reposado with 50ml grapefruit soda and 50ml cava, served over ice with a grapefruit peel twist. The Reposado, priced at £38.95 at The Whisky Exchange, delivers notes of vanilla, spice, and caramel.
For spirit-forward palates, the Albatross cocktail uses El Mayor Añejo (£42.25 at Amazon): muddle a demerara sugar cube with three dashes of Angostura bitters, stir with 50ml tequila and ice, strain into a rocks glass and finish with orange peel.
Customer reviews
On Amazon, reviews for El Mayor Blanco are overwhelmingly positive. One customer wrote: 'I can honestly say this is by far the best tequila I have ever tasted. It exceeded my expectations in every way. Unlike other tequila it has a great taste, and indeed smell and is a fantastic choice for sipping, with or without a mixer.'
A whiskey enthusiast commented: 'I'm typically a whiskey fan... Wow! It's incredibly smooth with citrusy notes and a very clean aftertaste, perfect to relax with in the garden.' Another reviewer noted: 'On sale, this is unbeatable. It easily competes with my two favourite tequilas, Patron and Casamigos, but at a much better price point.'
However, one shopper cautioned: 'For a £50ish tequila it's ok. I wouldn't say this is as good as a £150 bottle.' Another added: 'Really enjoyed this tequila! Very smooth, fresh tasting and lovely over ice.'
Alternatives and responsible drinking
For a supermarket alternative, M&S's Distilled Blanco Tequila costs £20, though some found it 'bland'. Ready-made options include Moth cocktails' margarita cans, with a pack of eight available for £26. El Mayor Blanco contains 40% ABV; consumers are advised to drink responsibly and visit Drinkaware for guidance.
