The Beauty of Joseon Dynasty Cream (100ml) is currently reduced to £19.19 from £32 on Amazon, offering shoppers a £12.81 saving. The price undercuts other major retailers, with LookFantastic listing the same size at £23.60.
K-beauty brand's UK success
The deal comes as Beauty of Joseon continues to grow in the UK beauty market. British Vogue reported in June that the Korean skincare brand had become the best-selling K-beauty brand at Boots, with the retailer saying one of its products sells every 45 seconds.
The Dynasty Cream is one of the brand's established hero products. The nourishing daily moisturiser combines 2% niacinamide with 2% squalane to help hydrate the skin while supporting moisture and oil balance.
Formula and suitability
The formula also contains rice bran water and ginseng root water, ingredients associated with the brand's traditional Korean-inspired approach to skincare. It is suitable for dry skin and can also be used by those with oily or acne-prone skin in smaller amounts.
The Dynasty Cream works to balance oil, moisturise, and protect skin from external elements.
Shopper reviews
The product has received positive reviews from Amazon shoppers. One customer shared: "The cream is phenomenal, couldn't recommend it enough. The consistency is on point, gives you a beautiful glow without looking shiny. Even after a few days of using it again, my skin feels hydrated and soft."
Another reviewer said: "The cream itself is a really nice, luxurious texture which spreads easily and absorbs fast without leaving my skin sticky. There is barely any smell (maybe a very faint buttery smell), and once applied it makes my skin feel hydrated but also firmer. It gives my skin a soft dewy glow for a long time after applying."
However, one mixed review noted: "As previous reviews have highlighted, a little goes a long way, and it comes with a spatula, but my skin has a sticky residue all day, which doesn't feel nice."
Another Beauty of Joseon customer said: "My second pot, a really good product. I have sensitive skin and use this at night for soft dewy skin in the morning. The cream is lightweight and comfortable to use; I feel it takes a little while to absorb on my skin, but this is okay for night use."
One more reviewer added: "Omg! My skin feels like a dream, lightweight on your skin, literally skin like glass."
