Asda’s infamous Puffin chocolate biscuit, which once sparked a high-profile court battle, has returned to shelves. The Puffin went beak-to-beak with the Penguin in the High Court in 1997. After making legally required changes, the Puffin was eventually phased out by Asda but has now been brought back.
Own-brand popularity on the rise
It comes as 84% of people say they’re more open to trying own-brand versions of their favourite snacks than they were five years ago, while 88% say finding an own-brand equivalent that tastes just as good as the branded original feels like 'a proper big win'. According to research from Asda, 85% genuinely enjoy discovering a great own-brand alternative, while three in ten say the most satisfying moment of all is discovering it actually tastes better than the branded original.
Biscuits lead the swap trend
Nearly half have permanently switched from branded to own-brand biscuits, more than any other category, ahead of cheese, bread, tinned goods, crisps and cereal. An Asda spokesperson said: “Customers are proud of finding a brilliant own-brand swap, especially when it saves them money and still tastes great. And with biscuits topping the table for the products Brits are permanently swapping, there couldn't be a better time to bring Puffin back, packed with personality and ready to take on the biscuit aisle.”
The Puffin biscuit lands in Asda stores nationwide, priced at £1 for 8 bars.
