Asda shoppers are buzzing over the supermarket's new Cereal Milk Cookies, which have been described as 'addictive' and 'OMG' worthy. The product is Asda's take on the viral cookies that previously caused a sensation at rival Waitrose.
New Product Rollout
Asda's in-house bakery has quietly introduced fresh Cereal Milk Cookies, sold in four-packs for £2.24. According to the supermarket, each cookie contains 326 calories and features cereal-flavoured chunks embedded in a soft cookie base.
The new offering was first spotted in stores by the popular food account Newfoodsuk, which shared an image on Facebook. The post quickly attracted attention from customers eager to get their hands on the treats.
Customer Reactions
One shopper simply commented: 'Omg.' Another tagged a friend and wrote: 'These are the cookies I was on about.' A third noted: 'Be nice these but too addictive for one person and high in sugars so best not.'
The excitement mirrors the buzz earlier this year when Waitrose revived its viral Cereal Milk Cookies as part of a major bakery revamp. Waitrose brought back the beloved favourite in May, alongside 16 new patisserie items inspired by social media trends, including biscuits, croissant cubes, and loaded cookies.
Waitrose's Viral Success
Waitrose's cookies had built a devoted following online, with bakery fans praising their soft texture and unique sugary cereal taste. One customer previously called the Waitrose version 'the best on the market.'
Asda's new launch appears to tap into the same trend, offering the popular cereal milk flavour at a more affordable price point.
