Asda has announced it is dropping the price of its popular top-brand confectionery tubs this weekend, with the offer running live until Monday, 31 August 2026.
Perfect for stocking up early ahead of Christmas during the August payday weekend, customers can pick up their favourite assorted Christmas chocolate tubs on Rollback for just £4, down from £5.72 — saving over 30% with no loyalty cards needed.
Which tubs are included
Shoppers can get their hands on the classics, including Celebrations, Cadbury Heroes, Quality Street and Cadbury Roses at market-leading prices. The products included are:
- Celebrations Milk Chocolate Tub, 500g (WAS £5.72, NOW £4.00)
- Cadbury Heroes Chocolate Assortment Tub, 475g (WAS £5.72, NOW £4.00)
- Quality Street Chocolate Tub, 550g (WAS £5.72, NOW £4.00)
- Cadbury Roses Chocolate Assortment Tub, 475g (WAS £5.72, NOW £4.00)
Customers can shop the popular tubs for £4 in Asda stores nationwide and online at Asda.com, with Rollbacks live now until 31 August.
Christmas chocolate habits
Brits buy approximately 47 million tubs of chocolates, sweets and biscuits each Christmas. 71% of UK adults will accumulate at least one plastic tub filled with chocolates or sweets during the Christmas season.
50% of people in the UK say they purchase chocolate tubs specifically because they are great for sharing with family and friends. Despite price increases pushing the average cost of seasonal chocolate tubs above £5 for the first time in 2025 — and pack sizes shrinking by 5% — sales still rose by 19% in the four weeks leading up to Christmas.
Asda's reach
Almost a quarter of all British shoppers consider buying a chocolate tub to be an essential Christmas tradition, drawing an additional one million shoppers into the category in recent years.
As well as 610 superstores, supermarkets and Asda Living Stores across England, Scotland, Wales and Northern Ireland, Asda has a significant footprint in the fast-growing convenience and food service markets with 478 Express stores. The supermarket's online service also delivers to 99.5% of the UK population.
