Wine drinkers looking to save money on their favourite tipple can find the best deals at Asda, according to a study by consumer watchdog Which?. The supermarket was the cheapest for 60% of popular brands such as Barefoot and Gallo, with savings of up to 22% on some labels compared to pricier rivals.
For example, Casillero Del Diablo Sauvignon Blanc cost £6.96 at Asda but £8.10 at Waitrose, a 16% difference. Gallo Family Vineyards Summer Rose was £4.24 at Asda versus £4.85 at Waitrose, while Barefoot Malbec was £6.15 at Asda compared to £6.89 at Waitrose, which was the most expensive supermarket overall.
While Asda topped the list for popular brands, Sainsbury's was best for deals on premium labels. The award-winning Brancott Estate Sauvignon Blanc was £7.41 at Sainsbury's but £9.01 at Waitrose, a saving of 22%. Morrisons was named the best for overall offers, with 17% of its wine range discounted at any given time, rising to 22% between November and December last year.
For those not wedded to big brands, discounters Aldi and Lidl offered low prices year-round. Lidl sold tempranillo for £3.80 and merlot for £4.38, while Aldi had syrah for £4.01 and cabernet sauvignon for £4.98. Which? noted that these chains typically do not run promotions, preferring to keep prices consistently low.
Natalie Hitchins, head of home products and services at Which?, said: “Our research found the price of some of the UK’s most popular wine brands can vary by up to 22% depending on where you shop, with Asda and Sainsbury’s the cheapest. If big-name brands are not important, wine enthusiasts can pick up a bargain at Aldi, Lidl or Morrisons.”
