Aldi has launched three new men's fragrances priced at £4.99 each, offering a budget-friendly alternative to designer aftershaves just in time for Father's Day on June 21. Available in stores nationwide from June 11, the Lacura range includes Solar Drift, Classic Edge, and Urban Dusk, all 50ml Eau de Parfum.
Growing Appetite for Affordable Fragrances
New research commissioned by Aldi reveals that over half of Brits (54%) have considered swapping expensive perfumes for cheaper alternatives. Two-thirds (67%) believe budget fragrances smell just as good, if not better, than luxury options. Additionally, 57% of people have received more compliments while wearing an affordable fragrance than a designer scent.
Lacura Fragrance Range
The three new scents are part of Aldi's Specialbuys range and are available while stocks last. Julie Ashfield, chief commercial officer at Aldi UK, said: "Our research shows shoppers are becoming increasingly savvy and are turning to affordable options that still deliver on quality and scent. We're delighted to be launching our latest men's fragrance range, giving customers the chance to enjoy luxury-inspired fragrances without the premium price tag."
Scent Sins Revealed
Aldi's research also highlighted the nation's biggest scent sins. These include wearing too much perfume or aftershave (37%), smelling like an air freshener (37%), and using deodorant instead of showering after exercise (36%). Some 27% felt wearing a scent that reminds you of an ex or family member was a top scent "ick." Two in five (40%) would consider refusing a second date because of someone's perfume or aftershave.
The Lacura fragrances are available in Aldi stores now, perfect for Father's Day gifts that won't break the bank.
