Apple's latest AirPods have dropped to their lowest ever price ahead of Prime Day. The AirPods 4 with Active Noise Cancellation are now available on Amazon for £125.40, a 26 percent discount off the £169 retail price. This exclusive deal is only for Amazon Prime members and is set to end on June 26, or while promotional stock lasts.
Why the AirPods 4 with ANC Stand Out
Having tested most generations of AirPods, including the top-of-the-range AirPods Pro 3, the AirPods 4 with ANC have become a daily favourite. Their rounded plastic design nests gently in the outer ear, offering a comfortable fit without silicone tips. This open design allows users to remain aware of their surroundings, ideal for listening for traffic, not missing the postman, or avoiding ignoring colleagues in the office.
Impressive Noise Cancellation
For moments when peace and quiet are desired, Apple has integrated active noise cancellation into this version. While not as effective as the in-ear AirPods Pro 3, the ANC on the AirPods 4 is surprisingly capable, blocking out enough noise to aid concentration during work from home with a playlist. However, it may not be sufficient to drown out aeroplane engines or podcasts on the London Underground.
Audio Quality and Integration
Music playback is solid, with a decent, full sound in quiet rooms. While not for true audiophiles, iPhone owners will appreciate close iOS integration, including personalised spatial audio and adaptive audio that adjusts volume based on ambient noise. Android users can connect for music and calls but miss out on smart features and Siri access.
Additional Deals
For those seeking even lower prices, the standard AirPods 4 without ANC are available for £79.80 (down from £119). Alternatively, the Beats Studio Buds+ offer similar features with extra Android compatibility at £109 (down from £179.99).
Amazon is ramping up early Prime Day deals ahead of the event from June 23 to June 26. Non-Prime members can sign up for a 30-day free trial to access all Prime deals.
