Charlotte Tilbury has released a new serum that amassed a waiting list of 8,000 people before its launch. The product, called Charlotte's Magic Serum Crystal Elixir, contains the same eight 'magic' ingredients as the brand's cult Magic Cream.
In trials, 93% of testers said they looked younger after using the serum, while 97% agreed their skin felt intensely hydrated. Additionally, 91% reported that their pores appeared tighter and more refined. The serum increased hydration by 172% within one hour of use, and also improved skin elasticity and reduced water loss over time.
The formula includes vitamin C, polyglutamic acid (described as over four times more hydrating than hyaluronic acid), peptides such as trademarked Replexium, and the mineral complex Sepitonic M3. Charlotte Tilbury said she wanted to create a 'quick and easy targeted serum to improve skin's outward appearance, making it more glowing, hydrated and youthful-looking, whilst also enhancing skin texture for smooth makeup application.'
The serum is priced at £60 for a 30ml vial or £25 for an 8ml travel size. A 5% saving is available when purchased in a set with the Magic Cream or other items.
The brand counts Kate Moss, Amal Clooney and Meghan Markle among its celebrity fans.
