An analyst has sparked debate by claiming Rockstar Games is charging too little for Grand Theft Auto 6, suggesting the price should be doubled to $200. Ben Thompson, founder of tech analysis firm Stratchery, made the comments on the TBPN podcast, describing the current $80 price tag as 'ridiculous'.
Analyst: GTA 6 Is the 'Last Great Game'
Thompson argued that GTA 6 represents a high point in game development. 'It was mostly all made pre-AI. It is the pinnacle of triple-A craftsmanship. Years and years and years of blood, sweat, and tears,' he said. He added that he would 'be happy to pay $200' for the game, even if he never played it, just to honour its existence.
Rockstar's Pricing Strategy
Rockstar announced GTA 6's pricing last month, with the standard edition at £69.99 and the Ultimate Edition at £89.99—in line with other triple-A titles like Call of Duty and EA Sports FC, which release annually. Take-Two CEO Strauss Zelnick earlier this year emphasised a 'reasonable' price, stating, 'Our job is to charge way, way, way less of the value delivery.'
Market Context and Reactions
Thompson's comments come amid a global memory shortage and industry trends of squeezing consumers. Some argue that Rockstar's pricing reflects confidence in sales, with additional revenue expected from microtransactions. GTA 6 launches on PlayStation 5 and Xbox Series X/S on November 19, 2026.
