Greggs has revealed its meal deals have gone up in price again as the bakery chain attracted health-conscious and younger customers with new menu items. The company, which operates 2,759 shops, also cautioned that prices could rise further if the war in the Middle East continues to drive up business costs.
Price Changes Across Meal Deals
Roisin Currie, chief executive of Greggs, told the Press Association that the two-part breakfast deal, comprising a roll and a drink, had increased from £3.15 to £3.25. This follows a previous rise from £2.95 in October. The core lunch deal has risen to £4.25, while the “big deal”, which includes a main, side, and drink, has increased to £5.25. The “big deal” was priced at £5 when introduced in September last year.
Ms Currie confirmed that the price changes have already taken effect and there are currently no plans for further increases. The retailer expects its costs to rise by around 3% over 2026 but has taken steps to mitigate the impact, including securing fixed-price energy and fuel deals and purchase agreements for food and packaging.
Impact of Middle East Conflict
Greggs warned that a “prolonged” conflict in the Middle East could lead to higher overall cost inflation through the end of 2026 and into 2027. Ms Currie stated: “So we don’t see it in the coming months but we do see towards the end of the year and into next year, as the conflict goes on, then there will be an inflationary increase on our costs. Where significant inflation comes through to any businesses then that does get passed through at some point to the customer. We work really hard to protect our customers and make sure that we offer great value.”
She added that customers remain “worried” about the uncertain geopolitical environment and are “very focused on trying to make sure their budgets can go as far as possible”, which she said was benefiting Greggs as a lower-cost food chain.
Sales Performance and Menu Innovations
Greggs revealed that sales have increased in recent months, improving after a slowdown in sales growth at the start of the year. Sales in company-managed shops rose by 2.5% in the first 19 weeks of 2026 compared to the same period last year, accelerating to 3.3% in the most recent 10 weeks.
The company attributed this growth to new menu items such as its chicken roll—an alternative to the staple sausage roll—and its range of matcha drinks, which have proven popular with new and younger customers. Greggs has also added healthier options, including a range of salads and a new chicken Caesar salad launched last week, to meet growing demand for nutritious and protein-rich foods. Ms Currie said the company is focused on “following the trends that the consumer is looking for”.
Expansion Plans
Greggs continues to expand its chain of shops, having opened 41 new outlets in 2026 while closing 21, with a target of opening 120 net new shops over the year. The company also announced that its only international outlet will open at Tenerife South airport later this month, aiming to capitalise on the millions of passengers passing through the travel hub annually.
