First direct has announced an increase in its switching incentive for new current account customers, offering £200 for a limited time only. The bank confirmed on Monday morning that the boosted payment is available from today until July 15 for those opening an account.
How to Qualify for the £200 Switching Offer
New customers transferring their current account to first direct must complete the full CASS (Current Account Switching Service) process within 45 days of opening. This includes moving everyday banking, transferring at least two direct debits or standing orders from a participating provider, paying in a minimum of £1,000, registering for and logging into digital banking, and using the debit card at least five times. Existing first direct or HSBC customers are not eligible.
Additional Perks for Switchers
Beyond the £200 incentive, first direct offers numerous benefits including a 7% interest Regular Saver account, fee-free overseas transactions and ATM withdrawals, a £250 interest-free overdraft, and 24/7 customer service. The bank also provides monthly gifts and perks through its loyalty programme.
Colin Harrison, head of banking and propositions at first direct, said: "We are really pleased to be increasing our long-standing switching incentive to £200 for a limited time, giving our customers even more back as a thank you for choosing to bank with us. This is just one of many rewards we offer customers, as well as a fee-free overdraft and transactions abroad, and a range of gifts and perks each month through our loyalty programme. This is on top of the award-winning customer service that first direct is famous for, which is available 24 hours a day, 365 days a year."
First direct recently received recognition as 'Best Banking Brand 2026' at the Which? awards, highlighting its commitment to customer service.
