Why Interior Designers Adore Rowen & Wren's Timeless Upholstery Collection
As spring inspires a desire for home refreshment, navigating the vast world of online interiors can be daunting. Rowen & Wren stands out as a premier starting point, captivating both professional designers and style-conscious shoppers with its elegant and enduring pieces.
Mastering Understated Design with Natural Materials
Renowned for its chic upholstery, Rowen & Wren's collection is a masterclass in understated design. The brand elevates everyday living through distinctive furniture and soft furnishings crafted from natural materials like brass, glass, oak, linen, and cotton. Emphasising longevity over fleeting trends, the pieces feature minimal aesthetics and soft, earthy tones that ensure timeless appeal.
Craftsmanship is at the heart of the brand, with skilled British makers and weavers producing everything from cushions and curtains to coffee tables and armchairs. This meticulous attention to detail results in thoughtfully designed items that frequently grace interior Pinterest boards, reflecting their popularity in design circles.
Founders' Expertise and Accessible Luxury
Founded by Lucy Uren and Graeme Purdy, who bring backgrounds in textiles and retail, Rowen & Wren showcases exceptional care in both its designs and editorial imagery. A simple browse of their website can inspire a complete home rethink, thanks to its cohesive and inviting presentation.
Positioned at a mid-range price point, the brand is a favourite among interior designers seeking luxury without excessive cost. Rosie Gangar, interior designer and founder of GANGAR, praises the balance: "It can sometimes be challenging to find high-quality, long-lasting furniture at an accessible price point, but Rowen & Wren strike that balance beautifully. The wooden detailing is especially impressive and speaks to the care behind each design."
Highlighting the British Upholstery Collection
Rowen & Wren's British upholstery collection exemplifies the brand at its finest. Designed in-house with a focus on comfort, durability, and craftsmanship, each piece is made to order using traditional methods. The range seamlessly blends classic and contemporary styles, from striped sofas to soft velvet armchairs.
True to the brand's ethos, the upholstery features a calming colour palette of natural and heritage fabrics, including linen, cotton, and wool. FSC-certified wooden frames and generously filled cushions ensure that style never compromises substance, offering both aesthetic and practical benefits.
Top Picks from the Designer-Approved Collection
- Rowen & Wren Remy Sofa, Three Seater, Heritage Green Stripe: Famous for its striped upholstery, this sofa adds vintage flair with a heritage green stripe finish. It includes a sustainably sourced hardwood frame with turned legs in aged oak and antique brass castors, available in various fabrics and patterns.
- Rowen & Wren Clandon Armchair, Sage Stripe: This armchair instantly adds character with elegant curves and piped detailing. Featuring a beech or birch frame and turned front legs, it can be upholstered in cotton or wool fabrics for a custom look.
- Rowen & Wren Remy Sofa, Two Seater, Dark Olive Velvet: A sophisticated and stylish option, this sofa boasts a luxurious dark olive velvet fabric, a handmade hardwood frame, and cloud-like comfort from foam and feather-filled cushions.
- Rowen & Wren Edmund Footstool, Large, Heritage Green Stripe: Serving as a lovely centrepiece, this footstool features the brand's signature heritage stripe upholstery and delicate turned legs, available in multiple finishes and fabrics.
- Rowen & Wren Abington Armchair, Ecru Linen: Leaning into quiet luxury, this armchair offers a minimalist ecru linen finish or options like heritage stripe or neutral wool. It includes elegant scrolled arms, aged oak legs, and a feather-filled bolster cushion.
- Rowen & Wren Remy Sofa, Three Seater, Plaster Pink Linen: This sofa presents a moody plaster pink linen finish with pillow comfort from foam core and feather filling, scrolled arms, and low turned legs, customizable in various fabrics.
For those seeking to transform their interiors, exploring Rowen & Wren's collection provides a blend of quality, design, and accessibility that resonates deeply with both experts and enthusiasts alike.
