Pub giant Young’s has reported a nearly 10% increase in takings since the end of March, as the UK's third heatwave of the year and England's World Cup heroics have packed beer gardens with thirsty punters. The sizzling summer weather, with temperatures soaring above 38°C in parts of southern and eastern England, has driven trade through the roof, especially at pubs with outdoor spaces or waterfront locations.
Record-Breaking Heat and Sporting Glory Drive Sales
Young’s chief executive Simon Dodd hailed an “exceptional” late May bank holiday, supercharged by heatwave conditions, which sent trade soaring. England’s World Cup run, including the last-16 match against Mexico, and Wimbledon have kept pints flowing, drawing in droves of football and tennis fans. Extended opening hours have also provided a major cash boost for locals.
According to British Beer and Pub Association data, Brits sank six million pints during England’s last-16 clash against Mexico alone—1.25 million more than a typical Sunday night. Pubs were allowed to stay open until 5am on Monday morning for the match.
Punters Queue Out the Door
Thea Barratt, who runs Cramptons Sports Bar in Broadstairs, Kent, said fans were queuing out the door to see the game. “I took more money than I did on New Year's Eve,” she said. After installing new portaloos and building an outside bar, she expects to top those takings if England reaches the final. “Long may they continue,” she added.
Young’s chief Simon Dodd said the group’s pubs were “performing strongly,” crediting “favourable weather” and “a busy summer of sport” for the roaring trade. He added: “While the backdrop remains challenging, we are well-positioned and looking ahead to the rest of the year with confidence.”
Record-Breaking Temperatures
May recorded the UK’s hottest day ever for that month, reaching nearly 35°C. June then broke its own all-time record, surpassing 37°C and triggering a rare Met Office red heat warning. This summer provides a much-needed tonic for pubs battered by years of soaring energy bills, spiralling wages, and a hike in National Insurance costs.
Fuller’s boss recently criticised “government interference, additional taxes and regulations,” warning that cost rises will “come with consequences” including pub closures and job losses.
