Once a gritty, unpolished coastal retreat, a beloved beach town with deep connections to rock legend Bruce Springsteen has undergone a dramatic transformation into a thriving ultra-luxury getaway. The town, once frequented by artists and musicians seeking an escape from city life, now boasts high-end boutiques, gourmet restaurants, and exclusive waterfront properties.
The Rise of a Luxury Destination
What was once a haven for bohemians and creatives has now become a magnet for affluent travellers and property investors. The town’s rich musical heritage, particularly its ties to Bruce Springsteen, adds a layer of cultural cachet that enhances its appeal.
A Playground for the Wealthy
Luxury developers have capitalised on the town’s natural beauty and prime coastal location, constructing lavish estates and upscale resorts. The shift has brought an influx of high-net-worth individuals, drawn by the promise of exclusivity and prestige.
Preserving the Spirit of the Past
Despite its upscale makeover, efforts have been made to retain the town’s artistic soul. Vintage music venues and indie shops still dot the streets, offering a nod to its storied past while catering to a new, discerning clientele.
This remarkable evolution serves as a testament to the enduring allure of coastal living—now with a touch of modern luxury.
