Range Rover has unveiled the SV Ultra, a model that stands out not for its paint or price but for a world-first in-car audio system developed with UK firm Warwick Acoustics. The system uses ultra-thin electrostatic panels instead of traditional speakers, promising a cleaner, more natural sound that mirrors live performance. Twenty-one panels are fitted throughout the cabin, including in headrests, seatbacks and the roof lining, creating a personalised concert hall effect.
Beyond the audio, the SV Ultra introduces Body and Soul Seats and a Sensory Floor that add vibrations to the music, analysed by software to produce subtle pulses through the seats and floor. This is integrated into wellness programmes designed to relax or focus the occupants. The exterior features a new Titan Silver finish with real aluminium flakes for a liquid-metal look, complemented by satin chrome details and 23-inch wheels.
Inside, a two-tone theme of Orchid White and Cinder Grey is available, with a leather-free option using Ultrafabrics material. Laser-cut seat patterns and rattan palm veneer add texture. The SV Ultra will be offered with a P550e plug-in hybrid powertrain offering around 69 miles of electric range, alongside a P540 V8 engine. A fully electric version is expected later this year.
