Little Caesars has partnered with Amazon Prime to offer a limited-time deal on large pepperoni or cheese pizzas for just £5. The promotion, running from June 15 to June 26, marks the first-ever Prime Day food offer from a quick-service restaurant.
Prime members can order the discounted pizzas for delivery or pickup through Amazon, with the offer available up to five times per customer during the promotion period. The chain, which operates nearly 4,250 restaurants nationwide, aims to reach customers where they already shop.
Greg Hamilton, Little Caesars’ chief marketing officer, said: “Whether it’s our Amazon Prime Day partnership, Chat GPT ordering, or drone pizza delivery, we’re meeting consumers where they are and delivering the convenience and affordability they expect from our brand.”
The Amazon deal follows Little Caesars’ recent partnership with ChatGPT, allowing customers to place orders through the AI chatbot. The company is also testing larger drones with Flytrex to handle bigger pizza orders.
These moves come as the quick-service pizza industry faces slowing sales. While Little Caesars is privately owned and does not publicly report earnings, competitors have struggled. Papa Johns and Pizza Hut reported notable same-store sales declines, while Domino's posted less than 1% comparable sales growth in the first quarter of 2026.
According to location analytics firm Placer.ai, Little Caesars drew more in-store traffic than its publicly traded competitors in the first quarter of 2026, though this excludes delivery sales. However, foot traffic softened later, with visits flattening in March and declining in April and May, including a 2.3% year-over-year drop in May.
