The Jaecoo 7, a £29,000 Chinese SUV, has become the most popular car in the UK, according to exclusive data from Carwow seen by Express.co.uk. The family SUV saw a 58% increase in Carwow enquiries since the start of 2026, edging out major manufacturers like Ford and BMW, which did not even make the top 10.
Jaecoo 7 Surges in Popularity
The Jaecoo 7 has been one of the most sought-after cars since its UK launch last year, becoming the country's best-selling car in March 2026. Its stylish interior, impressive range, and low cost have won over customers, earning it the nickname “Temu Range Rover”. Steve Walker, Head of Digital Content at Auto Express, told Express.co.uk: “The Jaecoo 7 has surged to the top of the chart with a 58% uplift in enquiries over the period. The rise speaks to the brand's rapid growth in the UK, fuelled by a value proposition that buyers find it hard to resist.”
Ford and BMW Left Out
Despite being one of the UK's best-selling cars, the Ford Puma did not appear in Carwow's top 10 list. No BMW models made the cut either. The Jaecoo 7's success highlights a shift in consumer preferences towards affordable Chinese SUVs.
Top 10 Most Enquired Cars on Carwow in 2026
- Jaecoo 7
- Kia Sportage
- Chery Tiggo 8
- Tesla Model 3
- BYD Seal U
- Hyundai Tucson
- Nissan Qashqai
- MG HS
- Omoda 5
- Chery Tiggo 7
The Tesla Model 3 saw the biggest jump in enquiries, with a 156% surge since January 2026. The Kia Sportage ranked second overall, with enquiries up 21% year-on-year. Steve Walker noted: “Kia's Sportage sits close behind in terms of total enquiries, thanks to a 21% increase year on year. Competing in the ultra-competitive mid-size SUV class, the Sportage has been a fixture in the top five of the UK's best-selling cars list since 2023, and the recent facelift launched in 2025 has upped its game further.”
Impact on the UK Car Market
The rise of Chinese brands like Jaecoo and Chery is reshaping the UK automotive landscape, offering competitive pricing and features that challenge established manufacturers. With more Jaecoo cars appearing on roads, their Range Rover-inspired design is becoming increasingly familiar to British motorists.
