Walt Disney World is enforcing long-standing rules banning unauthorised third-party services on its property, leaving small businesses and families in tears. The crackdown targets independent vendors, many of whom are former Disney employees, who provided services such as princess makeovers, photography, custom baked goods and in-room decorations.
Disney security has issued warnings and cease-and-desist letters, instructing vendors to stop operating on site and remove any Disney references from their advertising. The letters warn that violators may be considered trespassing, and Disney could involve law enforcement. ‘We’ve seen an increase in unauthorised third‑party vendors … these activities can raise safety and operational concerns and impact the Guest experience,’ a Disney spokesperson told The Washington Post.
Many vendors launched their businesses during the pandemic after being furloughed by Disney. Sheila Campion, owner of As You Wish Magical Experiences, offered princess makeovers after leaving her role at the Bibbidi Bobbidi Boutique. She said families sought her out because the park’s own boutique was often fully booked. After receiving a letter in mid-February, she had to cancel bookings. ‘The worst part of it was for the little ones that had no options,’ she told the Post. ‘I’ve had mothers crying when I called them.’
Baker Ashlee Santmyers, who founded Storybook Delights after being furloughed as a Disney pastry cook, received a cease-and-desist when she had nearly 200 orders. She took out a loan to refund customers and now serves clients off-site. ‘It’s not the end of Storybook, but it is a new chapter,’ she said.
Disney continues to partner with about 2,500 Florida-based businesses, including official stroller and wheelchair providers. The latest enforcement follows 2023 actions against unofficial tour guides.
