Burger King has escalated its long-running rivalry with McDonald's, with its president publicly mocking the fast food giant's CEO after his viral burger taste test drew widespread ridicule.
McDonald's CEO Chris Kempczinski recently faced mockery over a video of himself eating the brand's new Big Arch Burger. Critics pointed out how uncomfortable he looked and suggested he took the “smallest first bite ever” of the huge burger.
Burger King responded with a TikTok video on Monday showing Tom Curtis, president of Burger King US & Canada, taking an enthusiastic bite of the chain's signature Whopper. “Not bad, right?” a voice asked as Curtis chewed. “Only one thing missing — a napkin,” he laughed.
Commenters praised the jab, with one writing: “Yea that’s a big bite. McDonald’s CEO could never. W BK.” Another added: “The shade to the McDonalds CEO.”
In his viral Instagram video, Kempczinski described the Big Arch as “unique” and said: “I don’t even know how to attack it.” The 1,020-calorie burger launches in the US this week, priced between $6.89 and $10.19. It is already a permanent menu item in the UK and Ireland.
